As a customer, livestream selling offers you the following:

- Clear visuals of the products.

- Real-time interaction through comments.

- Immediate answers to your questions.

- Direct purchase options.

These are the benefits that livestream selling provides to customers. So, what exactly is livestream selling? How does it impact sales? And what are the effective livestream selling strategies?

Let's find out in today's sharing article by GoStream!

What is Livestream Selling?

There may be many definitions of livestream selling, but it can be understood simply as a sales or product promotion method that generates high sales revenue through social media platforms. Various forms of livestream selling exist, such as traditional live streaming, pre-recorded video live streaming, and rebroadcasting of live streams.

Similarities:

All three methods provide authentic audio, visuals, and real-time movements within the frame. Customers need authenticity, and it is crucial for them to trust the product and make a quick purchase.

All three require a well-prepared livestream script and livestream support devices such as lights, cameras, phones, laptops, microphones, etc. This ensures a smooth and seamless livestream selling process.

Differences:

Traditional Livestreaming: This method requires a lot of preparation time. Each time you livestream in this way, you must spend a lot of time setting up. You can interact well with customers by responding to real-time comments.

Pre-Recorded Video Livestreaming: This method saves you a lot of time. You only need to spend time creating a sales video, and once it's done, you can review and adjust it for optimal quality before using it for livestream selling.

Rebroadcasting of Livestreams: With this method, you only need to choose any livestream link that has already been created and paste it into the livestream software to rebroadcast it. Livestream selling with this method saves you a lot of time.

You must use live streaming software to achieve effectiveness for the two live video streaming methods (pre-recorded and rebroadcasting). GoStream is a software that not only provides sales support features such as auto-replying to messages and auto-order confirmation and measures the effectiveness of your livestream selling by filtering comments and exporting data.

The Impact of live streaming on purchasing intention

Regarding online shopping, buyers are always concerned about product images. And, of course, photos are the main element for online sales; however, video allows users to see the product in more detail - especially when the product is complex or very small.

Videos also help buyers connect with the product and see how it works or is used. Because it is not possible to touch and feel everything - the main disadvantage of online sales - being able to see someone else holding and explaining the product allows any doubts to be dispelled.

Photos with zoom and 360º rotation options are also helpful for consumers to "hold" the product as if it were in their hands. Videos can provide additional information about how the product moves and operates in reality.

According to a survey of online shoppers by EMarketer, the majority expect to see an average of 6 photos and three videos of each product before making a purchase decision. Moreover, 66% of users who want to find information about a product prefer to watch a short video.

Therefore, live streaming will help customers observe the product more clearly and meticulously. Product information is introduced directly on the livestream, and customer inquiries are promptly responded to. And the customer's purchase decision will be made quickly.

Tips for effective livestream sales

To get the highest deals, you must pay attention to many things in live-streaming sales. Here are some tips to help you achieve that.

Advertise and track the livestream event before the sales event.

In addition to sharing on your main traditional channels, make your sales event known to more people. Ensure the event's timing, live streaming platforms, how your customers can shop, and promotional information stimulates interest in the livestream sales event.

Choose the appropriate product to sell

Above anything else, choose a product that solves the problems that many people are facing and that you are genuinely passionate about. Because you must be enthusiastic about the product you are life streaming to sell, only then can you describe it in detail as if you want to own it.

Save the first few minutes.

In the first five minutes, you need to attract everyone's attention. After observing many sales live streams, we have noticed a need for more respect for viewers through actions such as touching the nose, ears, teeth, etc. Even if only one or a few people are watching, introduce yourself immediately and grab their attention. Always ensure that customers are respected.

Create a fun sales livestream

Interact with customers through your words and actions throughout the sales process. You can answer questions in the comments section. Showcase the products in context - on a table or with other items - so viewers can better understand the size and material.

Run a test stream

To eliminate technical issues, schedule time to create a recording of the livestream, especially when you are just starting. Watch the recording and make adjustments. You should also do a trial run before the actual livestream to ensure your equipment is stable and can perform the sales livestream smoothly.

To achieve high efficiency in sales, live streaming is a suitable option for you. Many think live streaming can sell products, but that is entirely wrong. Today's article will help you have a successful sales livestream!

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WHAT IS LIVESTREAM SELLING? TIPS FOR EFFECTIVE LIVESTREAM SELLING