Do you know what is the secret of sales experts via livestream? It doesn't matter that these people make thousands of orders per month, it's important to know the methods. Firstly, we need to have the right product to sell, the second is an attractive livestream script, and the third is an effective tool to support broadcasting that script to the livestream.
With GoStream - today's favorite re-broadcast livestream tool and used by many people, your goal of becoming an expert at closing the deals will be within reach.
LEARN ABOUT GOSTREAM
1. Why can GoStream help you get an order?
Livestream for sales with GoStream will ensure 3 factors: increase the closing deal rate to 2 and 3 times, save time, and reduce the cost of livestream to only a few hundred thousand a month. All thanks to 5 outstanding features below:
+ Broadcast available video as a live stream continuously for hours with good picture and sound quality
+ Create voting gameshows, dialing lucky numbers on the livestream completely automatically without spending a lot of time for manipulating
+ Schedule a live stream, or even broadcast livestream periodically is extremely simple with just 1 setup.
+ Automatically reply to customer comments, through comments and inbox.
+ Collect comment information and download it via Excel file.
All those features are integrated in the professional live streaming tool GoStream. Here, let's see the basic steps when using the GoStream tool and how to sell on a re-broadcasted livestream!
2. Register, login to GoStream
To use GoStream, you need to register an account in 4 simple steps below:
Step 1: Access the domain gostream.co, select button "Register for free now" on the right corner of the screen
Step 2: Enter the necessary information including Email and registration password, click on the box "Agree to the terms of service" then select "Register"
Step 3: After the successful registration interface appears, select “Login now”
Step 4: Proceed to login with the registered information. Select “Remember me” so you don't have to login for future use.
If you already have an account, you can skip the registration step and directly login with your GoStream account. After successful login, by default GoStream will provide you with a free package.
Firstly, to view detail information about the package you are using, select “Profile” to enter the account management interface. Here, you click on the package name, the system will display a table with the parameters of the package you are using.
Secondly, to better protect your account, you can choose Update information and add missing information such as Fullname, Phone number. Then select Save.
3. Link your account to GoStream to broadcast livestream on Facebook and Youtube
It is very important to note that you need to link GoStream with the Facebook and YouTube accounts you want to livestream before proceeding with the livestream.
Add Facebook account:
Linking GoStream to Facebook is very simple with just 2 steps:
Step 1: Go to the link https://gostream.co/app/profile or at the account management interface. You select the Facebook button and select Connect
Step 2: Next, log in to Facebook and select “Continue as [your facebook nick]”, then select “OK” to complete the Facebook account linking process
Add Youtube account
Step 1: To connect with Youtube account, you select button Youtube at list of “Linked account”
Step 2: Next, log in your Google account
Step 3: Select Youtube channel that you want to connect
Step 4: After that choose “Allow” and wait system for connecting.
After linking, your account will appear in the linked accounts section. You can optionally add a new account or delete a linked account here.
Watch video HERE
That is the detail of how to link GoStream account to Facebook and Youtube before starting to broadcast livestream. Now let's come to the best sales support features from GoStream and how to use these features effectively and optimally!
START SELLING PRODUCTS THROUGH LIVESTREAM
All the instructions below are made into video format for customers to easily follow, if you want to watch the video, please click on the link below:
1. Broadcast livestream for sales from available videos
Firstly, you need to find a video available on your computer or on youtube, facebook that you want to broadcast as a live show. Then copy the link of the video (see illustration below)
Step 1: To conduct this video livestream, go to the link : https://gostream.co/app/newstream/video or in the GoStream interface, click on “Automatic livestream - From pre-recorded video. Paste the copied link into the box. Then Press enter.
Note: If we have many videos and want to play them consecutively to prolong the livestream, we can continue to paste the link in the "Add video" box and press Enter second, third time,...
Step 2: Go to the Livestream Configuration interface, you have a lot of options to edit your livestream. Here take notice of the following options:
In the Loop option:
Will allow us to create an hour-long livestream with only 1 short video available, helping to prolong the livestream time and increase the reach of customers.
Here, if you select No loop, that is after playing the entire video, it will stop. Select Infinite Loop to play again and again until the livestream time expires (depending on the subscription plan, you can stream the livestream with the maximum duration)
In the Resolution option: you can choose from 480p to a maximum of 1080p depending on the subscription plan.
You can see more detailed instructions for livestreaming here: HOW TO LIVE STREAM FROM AVAILABLE VIDEOS (FREE OF CHARGE, NO DOWNLOAD)
Insert text into the livestream:
In a livestream for sale, it is important to call customers to action. You can invite them to buy products, like or share the livestream on their personal page. However, it is impossible to repeat this message over and over again.
It is more subtle if you can use the Insert Text feature, a repeated written message will have a stronger appeal without making customers feel offensive.
To insert text, enter the text you want to insert into the box “Subtitle”, then select the setting icon on the right. Then set the effect for the text like Scrolling (text will run from right to left) “Yes” or “No”. And set the Position for the text with the 6 default positions that GoStream suggested.
Insert brand logo into livestream
In addition, with each livestream video for sale, you should also insert the logo into the video. Avoid stealing videos, or competitors using your own sales videos to advertise their products without permission.
To insert a picture, you also select the setting button to the right of the “Frame” item. After the options panel appears, select Upload to upload the image you want to insert into the GoStream system.
Optional image preview frame to match the frame size of the video.
For example, the video you want to broadcast is in landscape format, select PC (1280x720) or if the video you want to play is in portrait or square format, select Mobile (720x1280) to easily observe and adjust two parameters of the image.
Then, you proceed to set the size of the image (Top, Left) and the ratio of the image to the livestream frame (Width, Height). Remember to select OK to save the settings!
Review the settings again, if satisfied. Select “Next” to go to the posting Livestream interface to customize the posting time and place.
Step 3: Set the time and place to post the livestream
When you set up Time to Publish, you have 3 options:
Post now: After completing the setup steps, the livestream will be broadcast immediately to the selected platforms.
Post later: With this option, you can schedule the livestream in detail to every second with timelines such as day-month-year and hour-minute-second. Precise to every second.
Frequency: this option allows you to post your live stream periodically every week. The timelines are similar to “Post later” option, but you can choose to broadcast the livestream on weekdays from Monday to Sunday. You can choose multiple dates at the same time depending on your livestream purpose.
At the Add destination option, you can choose to post with your Facebook account and select post on your profile, fanpage or live stream on the Facebook group.
Or you can broadcast the livestream on the Youtube channel. Don't forget to add Title and Caption for each destination. Once done, select Add to save the destination.
In addition, you can broadcast a livestream at the same time on multiple places by adding multiple destinations. Simply repeat the Add destination steps until all desired destinations have been added.
Destinations will be numbered for easy control. You can also delete the destination if you detect a mistake in the operation.
Or you can choose to broadcast the live stream on YouTube by using RTMP. When using RTMP, you copy the website URL and stream Key and paste it into the configuration box. Then select Add as usual.
With RTMP, you can post livestreams to e-commerce platforms and many other optional platforms.
Tracking live stream status:
After the system receives the livestream request, you will see the broadcast status monitoring interface as below. When the livestream is successfully uploaded and broadcast, the status will change from Processing to Streaming.
Or if you are broadcasting multiple livestreams, and want to keep track of the status of all of them. Please select label “My Livestream” in the left status bar, the system will display all the livestreams created in the last 10 days.
For each livestream in the list, you can review information such as created time and status. In addition, you can work with 2 actions Copy source and Duplicate.
Copy source means create a new livestream with the same content and title as the selected livestream. You can customize the specifications like creating a normal livestream, then choose a new broadcast time and location.
Duplicate means that the system will immediately play a livestream with the same content and settings with the livestream you selected.
2. Close the deal on the livestream with the automatic comment reply feature
Have you ever been confused and missed orders on livestream when customers comment too much? The auto-reply comment feature will be an effective "assistant" to help you check the order comments and reply to them according to the initial settings you choose.
You first need to have a live stream playing. The best time to set up this feature is right after you post a livestream, copy the link of the livestream and follow the instructions below:
Step 1: In the left toolbar select Marketing tools, select Auto reply comment or go to the link: https://gostream.co/app/autoreply
Step 2: Then proceed to configure with information such as: account, destination of the livestream and finally paste the saved live stream link in the Link of livestream section.
Step 3: Select “Answer if you can find keyword”
At the reply configuration section, you need to complete the keyword section (conditions for the system to automatically reply) and the reply form (by message or comment).
First, add the keywords that you want the system to automatically answer. Each keyword is separated by a comma ","
Choose the form of reply by message or comment and enter the content of the automatic reply. Especially with the form of reply by message, you can insert an image into your auto reply syntax.
In addition, if you are using the Fchat tool, you can choose Fchat in the Partner section to configure a chatbot script in the automated message to better attract and take care of customers, increasing the closing deal rate.
Step 4: Save the changes. You can create additional sets of keywords for the same livestream link, modify existing keyword sets or delete them.
Step 5: At this step, you can integrate more features, or skip it if you don't need it
Filter comments containing bad content to limit unwanted content appearing on your livestream.
Hide comments containing phone numbers to protect customer information and the status of stealing orders from competitors.
Step 6: After setting up the Auto-reply comments configuration for the livestream, select “Save”.
Step 7: After saving, a link will appear in the Config History section. If you click on this link, you will be moved to the livestreaming interface, to see how the feature works at that livestream.
Also you can optionally delete the setting if you want
Or you can watch a detailed tutorial video here: SET AUTO REPLY COMMENT ON LIVE STREAM BY GOSTREAM
3. Download the comment summary file to filter orders
For re-broadcast live stream, reviewing comments is extremely important to be able to keep track of customer feedback. Instead of wasting time filtering each customer's comment on each livestream. Using the Crawler Comment feature, you can completely summarize all the comments on the livestream on an Excel file to easily track, classify and ensure that there are no mistakes or omissions when updating information in manual way.
Watch tutorial video here: EXPORT ALL COMMENTS IN A LIVE STREAM INCLUDED IN AN EXCEL FILE FOR FREE
In addition, you can completely use this feature to extract comments from ordinary posts such as images or videos that can be extracted.
The steps are very simple:
Step 1: Select Marketing Tools and select Crawler comments, or go to https://gostream.co/app/crawler-comments
Step 2: Enter information such as account, destination and post link (should be extracted after the livestream ends to ensure no comments are missed).
Step 3: Then select the Export comments button in the upper right corner. Wait about 2 seconds, an Excel file containing all information about customer comments will be downloaded to your computer immediately.
That's all the ways to start a livestream for sales target with just one GoStream software. No installation time, easy to get used to, stable use and uncompromising quality.
To start using GoStream for free, please REGISTER
Or review the USER MANUAL IN VIDEO FORM
Many customers are waiting to watch your livestream every hour. So don't hesitate, register and use GoStream today to enjoy many benefits and offers from the professional livestream software.